A SEGA Perspective: Bringing Japanese Games to the West

What is the process to localize and launch Japanese games to the West? There’s a lot of work that’s put into bringing some of your favorite titles overseas including translation, creative writing, editing, and marketing. Join us as members of SEGA of America give you an inside look at the localization process of some of your favorite titles, including Valkyria Chronicles 4 and Yakuza Kiwami 2. We’ll go over some of our experiences as well as answer your questions about the process.


EJ Rivera [Community Associate, SEGA of America], Sam Mullen [Senior Localization Producer, SEGA of America], Andrew Davis [Associate Localization Producer, SEGA of America], Sarah Wellock [PR Manager EMEA, SEGA Europe]