"That's my brand!" But what IS your brand? Why is it important? How do you define it? How do you reinforce and maintain it? Join veteran marketer Glenn White and Forbes' #2 Most Influential CMO on Social Media Amber Osborne as they walk you through some time-tested practical exercises to help you better understand and define your brand. They will also offer up some suggestions how to best leverage and reinforce branding.
Glenn White [Director, Marketing Technology, Electronic Arts], Amber Osborne [CMO, Meshfire]