Superheroes Fight Bias in Geolocation Game Launching at PAX

Get exclusive details about the new Love Has No Labels geo-location game premiering at PAX West. The game is an extension of the Ad Council's viral Love Has No Labels campaign, which encourages Americans to celebrate diversity and rethink bias. Players will go to locations throughout PAX and collect digital cards featuring real life superheroes in the fight against bias. A limited number of players who complete the game will get the 2017 PAX West Love Has No Labels Pinny Arcade Pin.


Zach Williams [Campaign Manager, The Ad Council], Brent Friedman [Co-Founder, CCO, Artifact Technologies], Mike Begum [Brolylegs, Influencer, Ultimate Streetfighter], Anne Munition [Twitch Partner, Twitch], Benjamin Williams [Community Program Manager, Microsoft Xbox]