What’s up with all the scalping? Why don’t you do something about it?
Believe it or not, we do quite a lot. There is no eradicating the problem, but one of the things we do is work with a company called Lyte that is specifically designed to undercut the 3rd party marketplace. By providing a safe, regulated marketplace for excess badges, we hope to pull the rug out from scalpers looking to exploit the demand of the show. Will scalping still exist? Yea, but the only real way to get rid of the problem entirely is to make the worse until the demand lowers enough that the supply can keep up, and we don't really want to do that.